You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Semantic Analysis.
ANA has found 14 results for you, in 545 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Fragrance names

I have started this study about the past of Fragrances Names with the idea that what I was going to learn would help me in the whole process of brandnames creation. The importance of the Name lies in the fact that it is, among all the elements of the...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Pierre Bessis
June 15, 1993
×

Citation

Bessis, P. (1993a, June 15). Fragrance names. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fragrance-names


Research papers

The structure chart

Our experiments have led to the formulation of a "structure chart", which effects an innovatory integration of qualitative and quantitative research, producing a harmonic yet distinctive interpretation of . "realistic" data (functional and...

Catalogue: ESOMAR Congress 1987
Authors: Camillo Dagradi, Bruna Spataro, Laura Frontori
September 1, 1987
×

Citation

Dagradi, Spataro and Frontori (1987a, September 01). The structure chart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-structure-chart


Research papers

The general image of industry

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Werner Till
Company: GfK
June 15, 1986
×

Citation

Till, W. (1986a, June 15). The general image of industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-general-image-of-industry


Research papers

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Madge Dugdale
June 15, 1985
×

Citation

Dugdale, M. (1985a, June 15). Do words have meaning across languages and cultures?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-words-have-meaning-across-languages-and-cultures-


Research papers

The IPM-CC rating technique in psychological market research

It is clear, that the semantic differential technique enjoys a great reputation with research workers. A social psychologist using one of the many other rating scale techniques in the field of attitude and/or brand image research, is rather often...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter H. van Westendorp
June 15, 1963
×

Citation

van Westendorp, P. H. (1963a, June 15). The IPM-CC rating technique in psychological market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ipm-cc-rating-technique-in-psychological-market-research